About Fuel
Meet Hyun Chang Chung – Founder and Trail Runner
Hyun Chang Chung:
Founder and Trailblazing Athlete
Tech Leader and Athlete: Hyun Chang Chung, APAC CIO and Head of Corporate & Investment Bank Technology, founded Fuel to empower athletes with smarter recovery solutions.
Passion for Trail Running: Hyun has participated in some of the most challenging endurance races, including the UTMB in France and the Patagonia Run in Argentina.
Fuel’s Mission: His vision for Fuel stems from the need to bridge the gap between advanced training techniques and effective recovery methods for athletes.
A little bit about me:
Born in South Korea, grew up in Argentina, Licentiate in Information Systems from UBA Argentina, Technologist by hobby but Capital Markets Banking Tech by profession, married and proud father of 3 kids, I took on not just as a hobby but as a change in lifestyle fully since 2010. I started with some small races just for fun while still smoking, and evetually embraced my passion to end up doing some of the most incredible adventures in the world.
A note from the founder - Chang
Consistency of Training
“Training consistently is key. Even if it’s just a little bit every day, staying dedicated to your routine builds momentum and results.”
Fuel for Your Body
“What you put into your body matters. Your food is your fuel. Choosing the right fuel can make or break your performance.”
Quality of Food
“The quality of your food is essential. Prioritizing whole, nutritious foods can help your body recover and perform at its best.”
Popular Recovery Shakes and Powder
“While recovery shakes are convenient, they can be too generic. You need more than standard solutions to support your unique recovery needs.”
Customization in Nutrition
“Everyone is different. Your body has its own unique demands, so a one-size-fits-all approach to nutrition won’t cut it.”
Training and Metabolism Differences
“Your metabolism plays a big role in how you burn calories and recover. The same training can affect people differently based on their metabolic rate.”
Women's Specific Nutritional Needs
“Women experience different stages and nutritional needs than men. Tailoring nutrition to these changes is crucial for optimal health and performance.”
Busy Life and Commitments
“Balancing work, family, and social commitments makes it hard to focus on nutrition. But it’s important to find convenient, effective ways to fuel your body properly.”
Right Recovery Food
“Your hard work in training deserves the right recovery fuel. Eating the proper nutrients after your workout ensures your effort isn’t wasted.”
Trailblazing Achievements:
Hyun’s Epic Race Journey
2 times HK4TUC Finisher
Race Name: Hong Kong Four Trails Challenge
Race Location: Hong Kong
Performance: Finished under 60hs completing all 4 major trails of Hong Kong
Hardrock 2022 Finisher
Race Name: Vibram Hong Kong
Race Distance: 100 km
Achievement: Completed the legendary 100 miler in US after 10 years of waiting to be selected
Sri Lanka Pekoe Trail 300km Finisher
Race Name: Sri Lanka
Achievement: 1st runner to complete all 22 stages of the Sri Lanka’s Pekoe Trail system in one go under 60hs
Multiple short to long distance racing events across the world
Achievement: Completed different races between South America, USA, Europe and Asia.
Ultrafjord 100
Race Name: Ultrafjord 100
Race Distance: 100 km
Achievement: Chile 2018
UTMB
Race Name: UTMB 100M
Race Distance: 100M
Achievement: France 2024
